THE 5W's of Wine Tasting Planning:
The WHY


  Is it important to understand why a wine tasting is being given? After all it's all about tasting wine, right?

Sometimes yes and sometimes no. A wine tasting can be held just for the fun of it, to share wine and good times with friends. Often, larger tastings are associated with a charitable event to raise monies for medical research, health organizations, or special fire or police funds.

Sometimes a wine tasting can be a celebration of a special family or personal event. In each case, let everyone know in the invitations you send if there's a special reason for the tasting. It helps set the mood and frame of mind of the guests.